AGENCIES :
R/GA (EMEA)
R/GA (NY)
GREY (NY)
DDB (SYD)
The&Partership (LDN)
Leo Burnett (LDN)
DMB&B (LDN)
A bit about me.
My career began by stealing a copy of ‘Ogilvy on Advertising’ from a book factory. It lead to a decade in agencies around London; two years in Sydney, eight years in New York. I finally returned to London in 2020 to lead the multi-disciplinary creative department at R/GA EMEA.
There’s a few things I firmly believe: 90% of advertising is ignorable, creativity can save businesses, patterns are there to be disrupted.
Everything featured here, is either work I created in my time as a creative or work that I’ve shaped and overseen as a ECD and CCO.
A number of the projects have earned recognition: 16 Cannes Lions (including a Grand Prix in 2022 for Nike), 9 OneShow pencils, 7 D&AD pencils. In 2024, my team have been already been recognised at OneShow, D&AD and the Webby’s. I’m pretty pleased about that… but really, I’m more excited about what 2025 might bring.